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Saturday, August 01, 2009

Cost of making PlayStation 3 drops 70% say Sony

playstation 3 console image blackThe manufacturing costs of the PlayStation 3 have dropped by 70 per cent, Sony Corp CEO and executive vice president Nobuyuki Oneda has revealed.

Speaking during a conference call for overseas investors following Sony's Q1 2009 results, Oneda revealed the company is on track to meet its cost reduction forecasts.

"The cost reduction since we introduced the PS3 is very substantial and this is on schedule," said the exec when questioned on the console's manufacturing figures. "We don't disclose how much of the PlayStation 3, specifically the cost deduction, was achieved during the past two years. But that is on schedule."

When pressed further for specific figures, Oneda replied: "About 70 percent, roughly-speaking."

Exact manufacturing costs for the PlayStation 3 haven't been made public by the company, however it was estimated the console originally cost Sony $800 (£485) per unit when released, resulting in a loss on every one sold.

In January 2008, reports indicated that manufacturing costs had been reduced by 50 per cent to around $400 (£243).

A further 70 per cent drop on this figure would suggest costs now sit at around $240 (£146) per unit. A figure which could indicate room for the widely rumoured price cut due later this year.

The 80GB PlayStation 3 currently retails for £299.99; $399.99 (£243) in the US.

Source: GamesIndustry