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Tuesday, July 24, 2018

Sony DADC signs new deal for video game add on distribution

Sony DADC grows its Consumer Sales business and signs strategic partnership with ABP Technology Ltd to distribute range of video game accessories
  • Sony DADC extends its positioning as retail services provider of entertainment and consumer electronics, accessory brands and media
  • ABP Technology Ltd a major UK based video game peripherals and consumer electronics company, signs strategic partnership with Sony DADC to provide sales, service and retail distribution across multiple European territories
  • Brands include 4Gamers with their officially licensed PlayStation 4 range, as well as STEALTH branded products
Sony DADC will provide sales, distribution, marketing and support for the product lines across key European territories, starting with Nordics, Iberia, Poland, France, Italy and Benelux, with more territories expected to follow in time. In addition, Sony DADC will manage the 4Gamers and STEALTH business across all of Europe for a leading game retailer. A dedicated Sony DADC Consumer Sales retail team is on board to drive sales throughout strategic territories.

The Consumer Sales unit was first announced in August 2017 and is a fresh initiative, designed to diversify the business and further positions Sony DADC as the number one provider of retail services for entertainment, consumer electronics, accessory brands and media.

Sony DADC’s Consumer Sales business unit offers an end-to-end solution for partner brands, utilising their existing distribution and warehousing capabilities as well as their own services offering, bringing brands to retail via their own direct to retail sales team, as well as direct to consumers. Sony DADC’s Consumer Sales business unit will connect products and services directly to the largest retailers.

ABP Technology Ltd, a top-tier provider of video game peripherals, consumer electronics and accessories for the mobile sector will be working with Sony DADC’s Consumer Sales unit to bring their highly regarded product brands to key European territories.

Paul Carrington, Sales Director for ABP Technology Ltd commented, “Over the last thirteen years, we’ve enjoyed sustained growth thanks to a combination of popular licenses, high-quality product and a commitment to service, allowing us to form strong relationships with retail. We’re convinced that Sony DADC will allow us to take our business to the next level, thanks to a highly experienced team who know the gaming landscape as well as us and have the talent to handle every facet of sales, distribution and service.”

Chris Spearing, Vice President of Sony DADC’s business unit Consumer Sales said, “We’re pleased to announce ABP as the next partner to join the Consumer Sales unit, and I believe we have an exciting opportunity to organically grow this much-loved brand across Europe. Sony DADC is well established as a reliable retail services provider and I’m confident that the provision of a true end-to-end retail solution will be attractive to retail and consumer alike and allow us to quickly grow market share for the ABP product offerings.”

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