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Wednesday, November 16, 2016

NBA 2K17 new Fitbit integration - PS4 XO

The all-new NBA 2K17 feature makes it easy for players to boost their MyPLAYER by keeping active in the real world. Once users connect their Fitbit tracker with NBA 2K17 on Xbox One and PlayStation 4, their real-world step activity can start working toward the 10,000 steps per day goal for receiving in-game boosts.

After users reach the steps milestone, the game will prompt them to apply temporary +5 attribute boosts and success rate to their MyPLAYER in categories like agility, layups and dunks, and more that will significantly improving performance for the next five games played that day.

“As a former video game industry executive, I’m excited to help shape the first-of-its-kind integration between a wearable and a console video game, motivating gamers of all ages to be more active throughout the day by giving them in-game rewards for their real-world fitness activity,” said Tim Rosa, Senior Vice President of Global Marketing at Fitbit. “This partnership speaks to the long history of innovation from both of our brands. We think it’s just the beginning of what’s possible as we create new ways to keep our community engaged and motivated to be healthier and more fit.”

With this integration, 2K is added to the growing list of brands that are part of the Works with Fitbit program, which lets developers, brands and users seamlessly connect the Fitbit platform to popular health and wellness apps, services and hardware products, and now games and interactive entertainment making it easier for consumers to achieve their wellness objectives.

The NBA 2K17 Standard Edition is now available in both digital and physical formats on Xbox One, Xbox 360, PlayStation 4 and PlayStation 3, and Windows PC platforms. The integration between NBA 2K17 and Fitbit will be enabled for all users later this month, in time for the holiday shopping season.

Developed by Visual Concepts, NBA 2K17 is rated PEGI 3.

*According to 2008 - 2016 and The NPD Group estimates of U.S. retail video game sales through July 2016.

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