Friday, December 01, 2017

World’s largest mobile gaming releases in aid of children affected by war

For the mobile Armistice; phenomenal game titles, Dragon City, DomiNations, Royal Revolt 2, War Wings, Brave Cross, The Respawnables, Dawn of Titans, March of Empires, War Planet Online: Global Conquest, Total War Battles: Kingdom and 99 Bricks: Wizard Academy, have all created exclusive challenges, peace items and in-app purchase sales - creating the world’s largest mobile gaming movement in support of children affected by war.


Adam Holmes, Gaming Partnerships Executive at War Child UK, says: “The mobile gaming industry is worth over $40 billion while the movie industry is estimated at around $35 billion. It’s incredibly exciting to think what an industry of this size and scale can achieve as a force for good to support some of the world’s most vulnerable children.



“We can’t wait to try all the amazing activations and I’d like to take this opportunity to thank all our gaming partners and their communities for coming together to support War Child’s Armistice.”

Guillaume Verlinden, Vice-President of Product at Social Point says: “We know our players are going to love participating in the Peace Dragon breeding event and we’re truly excited to give them access to new and exclusive content whilst raising funds for children forced to live with the brutality of war.

“We want to encourage others in the industry to back the initiative and help support War Child to deliver its life changing work to children and their families.”

Xavier Carrillo-Costa, CEO of Digital Legends Entertainment says: “We believe in the values behind War Child’s Armistice campaign and in raising awareness of the consequences of war on children.

War Child’s Armistice is supported by gamers and gaming communities all over the world. The initiative aims to build on the £100,000 raised last year and create a global movement that inspires the gaming community to take action.

ACTIVITIES IN SUPPORT OF ARMISTICE 2017

War Child’s mobile activations for Armistice will be taking place from 1-7 December. Android & iOS users will be able to view and download all games supporting the campaign on the respected stores.

If you are on Android, then check out the Armistice collection on Google Play here: https://play.google.com/store/apps/editorial_collection/promotion_topic_3002c46_warchild_tp

· Dragon City by Social Point will be inviting players to take part in their ‘Peace Dragon Breeding’ event.

· Big Huge Games’ DomiNations are giving players the opportunity to purchase a non-violent bundle of items, including 'Peace Treaties' - a consumable that gives players immunity from attack for 24 hours.

· Royal Revolt 2 by Flaregames will be allowing players to purchase new winter themed skins for Pals - the mythical beasts that protect and support the Hero in the game.

· World War II game War Wings by Miniclip, will be giving players access to a ‘War Child Bundle,’ which will feature a bespoke Peace Medal that players can assign to their profile, as well as multi-functional toolboxes and other non-violent consumables.

· Marking their 30th year of games development, Creative Assembly is donating 30 days of net revenues from Total War Battles: Kingdom on Google Play, including in-app purchases of healing items, in support of War Child’s Armistice.

· Fantasy RPG game, Brave Cross by Seasun Games will be selling a bundle of gems that will reward players with the unlocking of Luna, the healing hero of the game.

· Digital Legends’ The Respawnables will be supporting Armistice by adding ’The Healer’, a new item which players can use to heal their allies and launch non-lethal tranquilisers at the enemy for a limited timed.

· Dawn of Titans by Natural Motion will have an exclusive in-app sale of non-violent items including ‘Shields’, a game mechanic that provides players with immunity from attack for 24 hours.

· Gameloft’s leading strategy titles March of Empires and War Planet Online: Global Conquest will be selling a limited time in-app purchase bundle, including non-violent items such as peace shields that protect players from attack.

· Fun and magical physics builder 99 Bricks Wizard Academy by WeirdBeard will be donating 60% of all net revenue received between 1-7 December to War Child.

War Child is striving for a world where children’s lives are no longer torn apart by war.

We protect, educate and stand up for the rights of children caught up in conflict. We aim to reach children as early as possible when conflict breaks out, and stay to support them through their recovery - helping to keep them safe, give them an education, and equip them with skills for the future.

We understand children’s needs, respect their rights, and put them at the centre of the solution - from supporting Syrian children to access education, to reintegrating child soldiers in the Central African Republic and promoting justice for young people in detention in Afghanistan. Together with our partners we work in 15 countries across Africa, Asia and the Middle East, and Latin America.

We also work with children and young people to change systems and practices that affect them – campaigning on the root causes of conflict and demanding that children are at the centre of humanitarian response.

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