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Wednesday, November 30, 2016

Valve - No Man's Sky game cleared of misleading advertising - full ruling

Twenty-three complainants, who believed that some of No Man's Sky content was not as depicted or described, challenged whether advertising was misleading.


In September 2016 on Steam No Man's Sky game page stated "No Man's Sky is a game about exploration and survival in an infinite procedurally generated universe" “Fly smoothly from deep space to planetary surfaces, with no loading screens, and no limits … Trade convoys travel between stars, factions vie for territory”.

The complaints were NOT upheld... full ruling after break

An example of a complainant was space battles. A trailer - which you can still view on No Man's Sky's Steam page - clearly depicts a large-scale space battle in which groups of fighters and larger ships 'warp in' to a system, then fire upon one another and upon the player.

The ASA say Hello Games "noted that some elements were rarer than others; for instance, the larger the scale of a space battle, the more unusual it was, which they believed was to be expected because it made for a more rewarding experience."

here is the full ruling on the ASA website - Ruling https://www.asa.org.uk/Rulings/Adjudications/2016/11/Valve-Corporation/SHP_ADJ_351045.aspx#.WD6h5ySDw62




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