Ubisoft is rewarding loyal gamers with the launch of Ubisoft Club. As you play any Ubisoft game you can earn XP to increase your club level, collect badges and compete with friends. Extra in game content beta participation, limited editions and discounts are all on offer.
Ubisoft Club replaces Uplay Win that was still in beta, Ubisoft says: "Uplay remains the account that enable players to access all Ubisoft services such as forums, customer support, Uplay shop, Uplay PC and Ubisoft Club.
Rewards already earned in Uplay Win will automatically be transferred to Ubisoft Club. Ubisoft Club also creates XP/Levels and Badges to enhance the game experience."
Here's the official video that explains more -