The first ever Moshi Monsters toy range has been unleashed in the UK and is expected to be a monster hit!
The Spring/Summer range, out last week included Talking Monsters, Soft Toys, Collectable Figures and Backpack Buddies.
The initial range focuses on the six key Monster characters, Poppet, Katsuma, Diavlo, Zommer, Furi and Luvli and the highly collectable ‘Moshlings’ (pets for the pet monsters – of which there are 48, with a few deemed ultra-rare). Many products incorporate special codes which unlock extras within the Moshi Monsters website, providing extra value to kids. The initial lines will be followed by an innovative range for Autumn/Winter 2011 including interactive feature plush, a playset, games and further collectables.
“Vivid is very proud to have played a major role in transforming the amazing online world of Moshi Monsters into a range of collectables, plush and games.” said Suzie Howes, Senior Brand Manager at Vivid. “This is a very exciting time, we have had an overwhelming response to the brand and it will be great to finally see the toys in the hands of today’s children. Just wait until they see what have in store for Christmas!”
One of the fastest growing children's brands worldwide, www.moshimonsters.com is a free-to-play, fun-filled world of adoptable pet monsters, combining adorable virtual pets with social online gameplay and engaging educational puzzles. One in every three children in the UK has adopted a Moshi Monster and one new player joins every second across the globe!
Vivid toy site here...