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Monday, October 11, 2010

Top Trumps Releases Moshi Monsters Top Trumps

Top Trumps has joined forces with Moshi Monsters, one of the world’s largest and fastest-growing children’s online games, to launch a new set of Top Trump cards based on the hugely successful online world.
With 28 million players in more than 150 countries, fans of the game, which allows players to adopt and care for virtual pet monsters, will now be able to enjoy its magical interactive world offline. The new Top Trumps’ pack features 30 adorable Moshlings, monster pets, and rates them according to their rarity, cuteness and brains.

The Moshi Monsters Top Trumps are on sale now at leading high street stores and priced at £3.99 making it a perfect pocket-money purchase or an ideal stocking-filler for Christmas.

Fiona Hortopp, Marketing Manager for Top Trumps said: “To be one of the first licensees to market with Moshi Monsters Top Trumps is extremely exciting. This is a great brand to add to our long list of top licenses and with such a huge existing global audience we expect Moshi Monsters Top Trumps to become one of this years must have children’s gifts.”

Michael Acton Smith, CEO at Mind Candy, the creators of Moshi Monsters, commented: “We are thrilled to team up with such a popular brand as Top Trumps to bring the virtual world of Moshi Monsters to life in a new and fun way.”

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