Daily games blog

Wednesday, February 21, 2007

Heavy discounting hits Xbox 360 Core unit

Online retailer chops £50 off RRP

Retailers are beginning to cut a large chunk off the price of the Xbox 360 Core unit, with one online store knocking £50 off the recommended retail price.




Play.com has slashed the price of the console by a quarter, selling the machine for £149.99 instead of the RRP of £199.99.

The move follows retail chain Makro's decision to sell the Xbox 360 Premium unit for £199.99, effectively reducing it to the same price as Core units.

Microsoft has given no indication that an official price cut is on the way, yet the retail community in Europe is happy to discount the hardware, despite healthy sales.

Rival online store Amazon.co.uk has also reduced the price of the Core Xbox 360, to £189.99. It also currently sells the pink Sony PSP - a sales success last Christmas - for £109.99, £40 below the RRP.

Retailers say PS3 is most pre-ordered console ever

Retailers are reporting huge demand for PlayStation 3 as Sony gears up for what UK boss Ray Maguire says could be the company's "biggest hardware launch to date".

His comments were echoed by Gerry Berkley, head of games at Woolworths, who told GamesIndustry.biz, "PS3 pre-orders are coming in thick and fast. It is the fastest selling games product we have ever sold online and it is shaping up to be our biggest ever pre-order campaign for a console."



Berkley said Sony's new machine is "the hottest gaming system since the PS2", adding, "Demand will inevitably outstrip supply, so our advice to customers is to pre-order to avoid disappointment."

A spokesperson for Amazon.co.uk revealed that only one other product has seen a more rapid rate of pre-orders during 2007 - J. K. Rowling's Harry Potter and the Deathly Hallows.

"The customer demand for the PlayStation 3 is high and sustained and we are confident that it will take its place as one of the top selling items on Amazon.co.uk throughout 2007," the spokesperson said.

"We are only taking pre-orders until all our initial stock from Sony is accounted for - that way, no customer will be disappointed come day of release. We don't expect stocks to last long."