Thursday, November 01, 2007
The Weakest Link for mobiles
I-play, the mobile entertainment company, today announced the North American and UK launch of the third game in the hugely successful mobile series of the “The Weakest Link™ 2008”, based on BBC Worldwide’s popular trivia quiz game television show format, which has more than three million viewers in the UK each week and six million in the US.
Developed under licence from BBC Worldwide, the mobile version of The Weakest Link brings all the excitement of the hit television show direct to your mobile phone. Packed with sharp-witted phrases and a wealth of challenging questions, this is a single-player quiz game for the seasoned trivia player. You must answer a series of multiple-choice questions on a variety of subject categories all before time runs out. The game challenges players with a range of question categories across topics including entertainment, geography, history, general knowledge, nature and science. Can you answer, from the medical science category, ‘Which infectious disease is known as Kissing Disease?’ Dengue Fever, Scarlet Fever, Typhoid Fever or Glandular Fever?
The third in the series delivers photo-realistic graphics, the biggest number of questions ever packed into a mobile game with more than 1,500 nail biting questions and answers, as well as the ability to personalize contestants with ten different avatars with photo realistic graphics and animated emotion for extra realism. Advanced and improved AI of the opponents. It increases the importance of the strategy during the vote. The game has already received critical acclaim:
“I-play has managed its source material admirably. The Weakest Link 2008 is an impeccable conversion”
8/10 Silver Award, PocketGamer
The show has aired for over six years making it one of the best TV branded shows over the past ten years with high awareness and lasting appeal, with national versions of the game broadcast in over 23 countries. Phrases from the show have entered people’s everyday vocabulary, especially the “You are The Weakest Link. Goodbye!” put-down when a contestant is evicted from the show.
The new mobile version of the Weakest Link is the latest deal for BBC Worldwide’s mobile division and marks a further development of the company’s drive into the space. Alongside branded formats for games applications, the division also offers a broad range of mobile content types such as ringtones, icons and wallpapers based on world-famous content brands.
David Gosen, President, I-play: “This casual, trivia title has had a huge following in Europe and North America already, and successfully combines a stimulating mental challenge with compelling mobile fun, which should make it another hit.”
Peter Mercier, Head of Mobile, BBC Worldwide commented: “We’re constantly looking to leverage our huge archive of formats and content across all possible media channels, and this latest version of Weakest Link is great demonstration of how that process can work at its best.
“I-play has created several fantastic mobile games from our highly popular franchise. Now fans of the show will be able to test their wits and knowledge and by taking on this latest challenge to see if they can escape being ‘The Weakest Link.”